Generate Core Deposits

As loan demand decreases and alternative funding sources are tapped, organizations are left returning to their funding roots – core deposits. Core deposits not only create a profitable funding mix for the institution, they also help build and maintain market share.

Now more than ever, core deposits are critical to financial success because:

• Checking accounts continue to be the cornerstone of the banking relationship
• Core deposits represent a stable source of low cost funding
• Core deposits are a significant source of fee income
• Core deposits provide numerous cross selling opportunities.

The question becomes, then, how to identify and implement the right strategies for attracting and retaining core deposits. As part of a Core Deposit Assessment, Brintech will look at the key demographics in a bank’s market to determine specific direct mail and incentive strategies that can predictably increase core deposits over a set period of time.