Retail and Marketing
Grow Core Deposits, Create Effective Marketing Plans

Brintech customizes Retail and Marketing planning for each institution, optimizing bank marketing in terms of both financial results and market penetration.

Brintech has designed a nine-step retail and marketing methodology that incorporates each financial institution's unique internal and external environments. These are important steps to help banks grow core deposits, merge corporate cultures, or create a bank marketing plan that produces results. Brintech can assist your institution with all of these steps through a comprehensive engagement, or with each component individually.

Step 1: Analyze external data

Step 2: Analyze internal data

Step 3: Assess individual branch performance through application of the proprietary Brintech Branch Index Model™

Step 4: Assess individual branch market environments and personnel

Step 5: Assess sales culture readiness

Step 6: Review branch measurements

Step 7: Assess service quality measurements

Step 8: Review marketing planning implementation processes

Step 9: Develop branch evaluations and delivery system recommendations