Retail and Marketing:
Grow Core Deposits, Create Effective Marketing Plans

Brintech customizes Retail and Marketing planning for each institution, optimizing bank marketing in terms of both financial results and market penetration.

Maximizing Untapped Market Potential.

Brintech will work with the bank to implement the most logical core deposit generation program based on its unique market potential. Each bank’s core deposit program will

• Renew focus on core deposits in conjunction with an appropriate alternative funding strategy
• Segment customers and prospects based on purchase potential
• Identify market areas most likely to generate core deposits
• Energize current customers and employees to generate new accounts and new core deposits
• Build core deposit acquisition into the bank’s strategic and marketing plans

Strategic Marketing Planning.

Brintech’s Retail and Marketing team works with banks to

• Focus on the fundamentals of marketing planning
• Link the strategic elements of the marketing plan with market research, project planning, and delivery
• Create a plan for aligning the marketing plan with the bank’s overall strategic plan